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Content Approval Workflow
A three-tier approval system with rejection protocol, backup approvers, and emergency publish override rules.
Format
Workflow
Category
Approvals
Best for
Teams with review gates
Included
Tier 1 review
Tier 2 approval
Emergency publish
Rejection notes
Approval tiers
Tier 1 checks grammar, brand voice, and creative fit. Tier 2 checks campaign context, legal or client requirements, and final readiness. Tier 3 is used only for sensitive posts.
Rejection protocol
Every rejection needs a reason, owner, and next step. Vague feedback slows the queue and creates repeated mistakes.
Emergency publish
Allow trusted owners to override when the business requires speed, but require a reason and keep the override in the audit log.