Free social media tools
Useful calculators and generators for teams that publish with proof.
Plan better posting windows, score your social presence, calculate ROI, generate calendars, check copy length, and build clean campaign links. Free, public, and built for working operators.
Scheduling
Best Time to Post Calculator
Find three recommended publishing windows per platform based on industry, goal, and channel mix.
Open toolAudit
Social Media Audit Scorer
Score your social presence across profile, content, engagement, analytics, and growth readiness.
Open toolAnalytics
Engagement Rate Calculator
Calculate engagement rate by followers, reach, or impressions with platform benchmark context.
Open toolPlanning
Content Calendar Generator
Generate a 30-day content calendar using six content pillars and the 80/20 value rule.
Open toolFinance
Social Media ROI Calculator
Calculate CPM, CPC, CPA, CTR, conversion rate, ROAS, profit, loss, and break-even context.
Open toolWriting
Social Media Character Counter
Count characters, words, hashtags, mentions, links, and compare copy against platform limits.
Open toolApprovals
Approval Workflow Builder
Build a copy-ready approval workflow from templates, roles, SLA rules, and emergency settings.
Open toolTracking
UTM Generator
Build clean UTM links with naming conventions, presets, duplicate detection, and CSV export.
Open tool