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Content Pillar Planner
A planning worksheet for defining content pillars and mapping them to platforms, formats, and campaign goals.
Format
Framework
Category
Strategy
Best for
Content strategists
Included
Pillar definition
Audience need
Platform fit
Format map
Pillar design
Define each pillar by audience problem, business goal, examples, formats, and platforms.
Balance rule
A healthy calendar usually mixes education, proof, product, community, and timely commentary.
Monthly planning
Assign each post to a pillar so the team can see if one theme is dominating the calendar.