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Social Media Audit Checklist
A 50-point audit with a 0-100 scoring model covering profiles, content, workflows, connection health, and reporting.
Format
Checklist
Category
Audit
Best for
Agencies, consultants, and operators
Included
Profile audit
Content score
Workflow review
Risk score
Scoring model
Score each item 0, 1, or 2. Zero means missing or broken. One means partially complete. Two means healthy. Add the score and convert to a percentage.
Audit areas
Account inventory, profile optimization, content performance, audience fit, approval workflow, connection health, proof coverage, reporting, and competitive position.
Interpretation
85-100 is healthy. 70-84 needs targeted fixes. 50-69 needs an operating reset. Below 50 means the account is exposed to avoidable publishing risk.